1914. Postcards were photos or ads. That was it. Nobody thought they could be anything else. Rachael Robinson Elmer took what she learned from Childe Hassam and put impressionism on a 25 cent card you could buy at a souvenir shop. People paid it. Gladly. That was real money for a postcard. The series sold out. She convinced America that everyday objects deserved to be beautiful. We're still arguing about that one.
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