Before Xerox, there was the Bruegel family. Dad painted the masterpieces. Son copied them. Same name, same paintings, a business built on duplication. Bestseller? This Winter Landscape with a Bird Trap. Son cranked out 130 versions of it. By hand. One at a time. People wanted a Bruegel, the Bruegels delivered. On demand, made-to-order, centuries before anyone thought to call it a print run. Viral art, but slower.
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